Digital provides many unique opportunities to connect with an audience, but success isn’t based on assumption. Only through careful consideration can we truly discover the best path to delivering exceptional outcomes
Search engine optimization (SEO)
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results often referred to as natural, organic, or earned results.
Social media marketing (SMM)
Social media marketing is the use of social media platforms and websites to promote a product or service. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Pay per click (PPC)
Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.